It seems reasonable to deploy robots for the tedious task of creating website backlinks. The world is, after all, moving towards automation. However, while bots may have outperformed humans in some areas, they are still not the way to go when it comes to backlinking.
Search engines like Google are keen on maintaining a good user experience. And for that, they rank websites they know are trustworthy enough for their users to interact with.
As a business looking for search engine-driven online visibility, you must ensure your website falls in Google’s “can be trusted” group.
One way to do that is to acquire high-quality backlinks.
Just like you judge people from the company they keep, Google determines your website’s reliability based on the reliability of the website you get your backlinks from.
The greater the number of good quality backlinks you have, the higher Google’s level of trust would be. And with higher search engine trust comes an increased chance of a better rank.
Okay, so if all you need are good-quality links, why is automating the link-building process such a bad idea? Robots do get you links, right?
Yes, robots do get you links. But the thing is, you need links from reliable websites. What these bots get you are backlinks from shady, low-quality websites.Such links will most likelyflush your search engine optimization efforts down the drain.
So, while automating your backlinking process may make link building easier, it is not the route taken by trustworthyagencies offering consulting in internet marketing and SEO services.
Reliable SEO experts always opt for an organic backlinking approach. They work to acquire each link with intuitive outreach and quality content creation.
If you are still not sure why automated backlinking is a bad idea, Landau Consulting, a NJ SEO consulting company, has created an infographic for you. This infographic discusses why links built with an organic approach, aka handcrafted links, are better than bot-created ones for your business’s online progress. Check it out!