The Different Types of SEO: A Helpful Guide

93 percent of online experiences start with a search engine. 

If you want to dominate the search engine results pages (otherwise known as SERPs), you need to know about the kinds of SEO out there. That means the good and the bad so you know what you’re doing and that you’re doing it the right way. 

Ready to have the graces of the Google gods bestowed upon you after this article? Let’s get into the different types of SEO!

White Hat SEO

Let’s start with the good side of search engine optimization. These are the practices you want to follow most often at every opportunity. 

You’re optimizing your content over time. If you were expecting immediate results, unfortunately, it doesn’t work that way. 

This type of SEO follows Google’s rules and guidelines. That includes (but isn’t limited to):

  • Creating high-quality content
  • Driving social media traffic
  • Having a user-friendly site
  • Optimizing your site’s code

When you’re patient and stick with it, the results will come. And they’ll be better than expected because you’re building your site for long-term growth. 

Black Hat SEO

Let’s get into the dark side of SEO because it can get pretty bleak. These tactics are ones you want to avoid at all costs. Especially if you want your website to be discoverable.

Unlike white hat SEO, black hat exploits the algorithms to gain fast results. While immediate gratification is tempting, your website will essentially be blacklisted from ranking on Google. 

The techniques that’ll get you on Google’s bad side are:

  • Keyword stuffing
  • Plagiarizing
  • Cloaking (presenting different content than what was mentioned)

And it’ll be virtually impossible to get back in their good graces if you implement these tactics. Best advice: don’t use them. 

Gray Hat SEO

Think of this kind of SEO like a morally gray fictional character. They’re not bad but not entirely good either. These tactics aren’t forbidden but aren’t recommended.

Gray hat tactics include:

  • Clickbait
  • Paid reviews
  • Content spinning (using AI to rewrite published articles)

It’s best not to rely on them as a whole because you never know when Google will outlaw them. 

Local SEO

If you have a physical location for your business, this type of SEO is what you want to focus on. It’s all about driving people from online to in your store. 

Following a local SEO guide will walk you through ways to tap into this strategy, such as:

  • Implementing local on-page optimization
  • Registering with trusted online directories
  • Utilizing local link building

Local SEO is the sure-fire way to know you’ll be at the forefront of your town’s Google searches.

Now You Know The Types Of SEO

Before reading this, you were probably unaware of the different types of SEO. Now that you understand there are good and bad ways to get on the SERPs, you can feel confident knowing you’re doing things right.

Soon after, you’ll take advantage of long-term growth and the Google gods will bless you and your website. 

Enjoyed this article? Take a look at our blog for more!

Ads