The Case of the Missing Website

Good-looking websites are not found in the first few pages of Google results just because they are good-looking; being good-looking is not enough. By all means, start there but don’t stop there!  It is a good start but that alone will still leave such a site missing from the search engine result pages.  And what is the point of having a missing website?

It is a fact that being on the first few pages of Google’s search results increases visitors to a website and that increased traffic will likely increase calls and emails from new customers interested in the goods and services being offered.

Typing the actual company name or website address into a search engine like Bing or Google will almost always result in the website appearing on page 1. But that only works if the users already know the company name or web address. If the goal is to attract potential new customers that do not yet know the company name but are looking for the company’s goods, then more is needed.

Build that website and make it compelling and pleasing to the eye.  But that is not the end; it is just the beginning.If a website is going to attract new customers, then it must be more thananother pretty face.  It must be found in the first three pages of Google search engine result pages.  The first page is best.

How to get on Google’s first page? Well, it helps to be a good-looking website, visually attractive with a compelling message.  But if it were that easy, everyone could be on page 1 and we know everyone cannot be on page 1.  There are many variablesin the search engine equation that determine placement in search engine results.  

“Search Engine Optimization” or (SEO) is a process used for years to assist sites to rank higher than others.  A  NJ SEO company can help your website be more than just beautiful.  Read this infographic from Landau Consulting to learn how to make sure your website does not go missing from search engine result pages.