The concept of marketing and business promotion has changed drastically over the last couple of decades. Those days are long gone when print and electronic media used to be the sole platform for carrying out promotional and marketing activities. These days, you have access to the internet, which helps you reach out to more people and at the same time, the process is also very cost-effective as opposed to the conventional methods. Who would have imagined even 10 years ago that a small business which is run from home can reach out to its potential customers located thousands of miles away? This is what Internet has done for business organizations. If you are looking for a technical term for it, then it is known as digital marketing. In today’s world, digital marketing has formed the backbone of business promotion and advertisement campaigns. Talking on the internet, one of the key players is Google. Being one of the leading search engines, Google plays an instrumental role to help businesses reach out to more people. As a matter of fact, if you are planning to go online with your business, in that case, you simply cannot afford to miss out on the services offered by Google. Are you not sure how to find my website on Google? The following section of this article will offer you an overview of the entire concept.
Why Google is so important?
As mentioned, Google is one of the leading search engines. How many times you have searched over Google to find something specific and relevant? According to a recent study conducted, nearly 85% of Internet users, use Google search daily to find different types of products and services. This figure itself should let you know how important Google is when it comes to digital marketing and online business promotion. What makes Google so special is the fact that it allows ranking of the websites. Better your website is, higher would be your rankings. What exactly is meant by rankings? It is nothing but the process where websites are ranked in chronological order, based on their relevance and other factors. In order to reach out to more number of people, you need to make sure that your website ranks among the top five results generated by Google.
How to maintain proper rankings on Google?
As mentioned, if you want to make the best use of Google for promoting your business, in that case, it is very important that you maintained a proper Google ranking. There are different tools and ways that can be used to achieve the objective. In the following section of this article, you will be offered a brief insight into some of the most useful ways that can be used to maintain a decent Google ranking.
- When it comes to digital marketing, one of the most important aspects which need to be taken into consideration is the proper use of keywords. When you look for something over Google, you use specific phrases which are relevant to the kind of products and services you are looking for. Therefore, the website which you have launched, need to contain proper keywords, that would match with the ones used by the users while searching.
- Search engine optimization is another very important aspect that you need to look into. Search engine optimization is nothing but a process where your website is optimized with Google, by using backlinks, meta-tagging, proper keywords, and other mechanisms.
Apart from these, various other ways can be used to make your website more popular on Google. It needs to be mentioned in this regard that if you are looking to achieve your online marketing and promotional goals, in that case, Google offers the best of platforms.