In today’s date, LinkedIn is the go-to professional networking platform. This popular social media site is ideal for building partnerships, obtaining leads, and raising brand awareness. It can help your business reach new heights. On LinkedIn, there are several opportunities for business marketing. When used in the right way, you will connect with industry experts, prospective clients, and other professional groups. When you master LinkedIn marketing, you will develop a firm grasp of this helpful platform.
Here are 8 LinkedIn marketing hacks that will expand your business:
1.Create Your Business Profile.
Sign up for a LinkedIn business account with your company email address. Once signed up, your business will automatically get a LinkedIn public URL. Upload professional business images. Your business logo is the best option. Would you mind describing your company, its mission, vision, values, achievements, etc.? Include your business website and contact information.
- Publish Useful Content.
The quality of your content matters. To attract people to your LinkedIn profile, ensure you write good content. This does not mean you can publish anything to grab attention. For instance, if you want to teach people how to compare business insurance quotes, write content related to this topic. The content must be connected to your industry. You can also share information, news, and informative blog links. Content can take the form of videos, photos, infographics, articles, and much more.
- Locate Targeted Connections.
LinkedIn offers several targeting options. It enables you to zero in on your target audience with specifics such as company, industry, job role. As you post content, you can reach out to contacts via hashtags. LinkedIn tracks your hashtag in the trends section if you publish relevant content. It allows you to address a niche audience.
- Make use of Groups.
Once you are on LinkedIn, you can search for groups in your industry. It enables you to form professional connections. In groups, you can answer questions, share skills and expertise. Keep in mind and these are people who care about what you are saying. For example, you can use your group to submit your blog posts and articles only if they are relevant to the group. Otherwise, you will be considered a spammer.
- Utilize LinkedIn Ads.
Members use LinkedIn to share detailed information related to their industry, achievements, skills, and job experiences with their network. This is what makes LinkedIn notable for targeting. Businesses can leverage this to make strategic decisions.
You can run sponsored content with LinkedIn ads to extend your content’s reach to larger audiences. For example, you can implement text ads which are like pay-per-click advertisements. These can appear on group pages, profile pages, and homepage. For instance, in an infographic about the benefits of your business, place a click ad that directs visitors to your website.
- Post Content Evenly.
Like on other social media sites, it is essential to post content routinely on LinkedIn. Avoid uploading too many posts at once and then disappearing for days. Be consistent with when you post and how often you post. This is the right way to get your content noticed. Use a LinkedIn post scheduler to create several days of content. You can customize the scheduler to post it in any way you like.
- Build an Email Marketing List.
On LinkedIn, you can build an email list via your connections. Each time you contact someone, send a message of thanks and invite them to join your marketing list. The platform lets you send up to 50 in a day. Do not forget to include a link that directs visitors to sign up. Within a short time, you will build an email marketing list of names interested in your business.
- Utilize LinkedIn Plugins.
These add functionality to your company website. Plugins offer prospects a reason to get in touch with you. Examples of plugins you can implement are:
– Company Insider
– Alumni Tool
– Member Profile
– Follow Company
– LinkedIn AutoFill
– Company Profile
For instance, if you want site visitors to learn about your LinkedIn profile, use a LinkedIn plugin. It gives readers an idea about what your business does.
With LinkedIn, you can connect with industry members and prospective customers. With a professional business profile, the platform enables you to post valuable content and engage with like-minded professionals. With LinkedIn, you can grow your business! Business insurance is an excellent way to protect your business from unexpected risks. Find out more here.
Johnson, Simone. “15 LinkedIn Marketing Hacks to Grow Your Business”. Viewed on July 5, 2021. https://www.businessnewsdaily.com/7206-linkedin-marketing-business.html.
Prins, Nico. “5 LinkedIn Marketing Hacks To Help You See Success”. Viewed on July 5, 2021. https://www.socialpilot.co/blog/linkedin-marketing-hacks-for-success.