Creativity is one of the most significant qualities of a modern business leader. Creativity itself is the desertion of rigid structures, a very pleasing trait for individuals in leadership positions to have in a corporate setting. Creative leaders have the capability to look at things in new ways and solve issues by seeing things others do not. Synonyms of creativity comprise words like imagination, inventiveness, vision, innovation, progressiveness, originality, and resourcefulness just to name a few. All of these are characteristics of successful creative leaders who are changing our world today.
Brantley Dunway says that the role of creativity in leadership is vital to any organizations survival in the ever-changing business and cultural climate that exists today. There are several advantages to creative leadership within companies, including
- Problem solving
Creative leadership assists companies by opening up new opportunities for problem solving and growth that more conventional methods would not enable for. New perspectives on issues from a creative approach can result in new and perhaps earlier unheard-of solutions.
- Achieving growth
When leaders approach goals from a creative point of view, they gain the capability to reach goals more effortlessly. A creative leader sees distinctive paths to reach these goals. Whether it is how to augment profit or expand product offerings, the creative leader has the ability to map out a path to reach new levels of success that other leaders within the company cannot see.
- Mentoring teams in the workplace
As companies grow and processes change over time, lower-level staff can frequently feel ostracized or forgotten. Creative leadership presents several opportunities to remedy this mindset by implementing non-traditional techniques and ideas to comprise people and teams into the company’s success.
A creative leader may suggest having employees brainstorm ideas from their point of view, rather than taking ideas from the top. Employees do not always have the same information as management, so seeing issues or innovating ideas from within can lead to new or profound ideas and information to help form solutions to issues.
- Finding unlikely perspectives within the business
In order to flourish, a company must adapt, grow, and create its own path to success. Creative leaders embrace unpopular and unlikely viewpoints. Unlikely perspectives enable for new and exciting avenues to be revealed, which can be used to invent new and exciting changes to help the company thrive and grow.
Brantley Dunaway says that every creative leader needs time to clear their mind, reflect, and be creative. Creative leaders need to pay attention on big-picture ideas and reflect on what put them there in the first place: their creative vision. Quiet time exercising, meditating, being outdoors, and doing activities that calm the mind can wipe the slate clean. In turn, this enables for time and clarity outside the hectic day of running a company.