The holidays are typically a very busy and stressful time, especially because it seems like money is flying out of your wallet for gift purchases. As an artist, you rely on the profits generated from selling your art, but what if no one is biting?
Don’t worry. There are plenty of ways that you can jumpstart your holiday art sales so that you have extra cash in your pocketbook.
Hold a sale:
This time of year, it seems like every retailer puts their merchandise on sale. You can too. The easiest way to do this would be to post the sale through your professional website, but if you don’t have one, then you can create a page on reputed online platform like Etsy, Saatchi Art or www.indianartzone.com . Then, list a selection of your artwork at 10-25%. Send out an email blast to past buyers to alert them of your sale and ask them to buy paintings through online at discounted price.
Sell at a holiday market:
Every Christmas, many cities and towns hold a holiday market to invite people downtown.
Craft markets appear all over my town this time of year and they are the perfect way to sell a few extra pieces of your art to people looking for last minute gift ideas.
Turn your work into greeting cards:
Sure, not every artist can do this. Especially artists like Jon Rafman whose artwork involves creating large installations in galleries and museums. But even in his early years, Jon Rafman artist, would not shy away from making an extra dollar around the holidays.
So, contact your local print shop and ask them to make your artwork into holiday gift cards. You can then sell your sets at local art galleries, gift shops, on your website, or as part of your craft fair stall.
Bring your art to the office:
If you are still doing art on the side and haven’t quit your day job yet, then what better way to show off your skills than by bringing your artwork into the office. Other employees are bombarding their teammates with their child’s holiday candy and candle orders, so it’s perfectly okay for you to give them another gift idea. Further, your colleagues may want to support your passion!
Create gift cards:
Not everyone will have the same style or taste in artwork, so to solve this problem you could create art commission gift cards. This way, if someone is unsure of choosing the right artwork for someone else, they can choose to give a gift card instead. Then, that person can pick out whatever fancies their taste the most.
Remember, your artwork is truly a memorable gift for anyone who purchases it!